The way we produce, consume, and think about clothes needs to change. And it needs to change now. "
We will take every step possible to make our clothing as environmentally friendly as we can - that includes, initial materials sourcing from waste and deadstock, minimal waste during production, hand delivery where possible, hire out selling system to combat mass production and waste, and more.
We will provide full transparency for our customers, so they know who made their clothes, what they're made from, how they have been priced etc - we have shared most of this online, however if you have another question that we have not thought to answer - please contact us and we will provide full information.
We want full, real inclusivity, and refuse to work with anyone that actively goes against our ethics - regardless of how big an opportunity it could be.
We will always do anything we can to support other creatives, and will give full recognition and credit to anyone that helps or collaborates with us - we have all been through the experience of working tirelessly on a project, being treated poorly, and all for free, (often doing the majority of the work) only to then not even get recognition. And this needs to stop.
We will always keep our focus on the messages, issues, and questions that our projects are about. We will not buy into the idea that brands should seem exclusive and promise some unattainable lifestyle, or that designers should be seen as celebrities or gods. Nah, we are just a couple of girls - one of us happened to learn to sew, one of us happened to learn quite a lot about media. We can never allow ourselves to focus on wealth/popularity/selfish means - it must be about our desire for change, and our love of the craft.
We will not take part in forced seasonal collections, or trends. We will make work when we see fit and not get sucked into the cycle of creating useless amounts of clothes for no reason.
We will continue to try, make mistakes, learn, and adapt.
We started Monozygotics after becoming increasingly disenchanted with the fashion industry, and angry at how restrictive and irresponsible such a potentially progressive industry could be. We champion social and environmental sustainability and place our values at the core of every thing we make and do here we want to give you a breakdown of our process, for true and complete transparency.
1. We create our concept. This is usually something that comes naturally from current social and political issues. But we are also very inspired by characters and stories. We use a wide range of abstract ways to create our designs; we act out the lives of our characters, put real clothes through specific actions, play around with usual materials and processes, and do a lot of research before finalising our lineup. (whether interviews, reading through theory or watching iconic old films.)
2. After creating our design sketches and line up we begin looking at the most sustainable way to bring our ideas to life. Sourcing materials we often get inspired to change designs and incorporate new things. We scour second hand shops for old clothes, curtains and bedsheets to pull apart and turn into new textiles, we go to all of our local London fabric shops and root through their scraps and cut offs, we collect deadstock materials from shops and other designers, and always keep an eye out for strange old objects on ebay.
3. The actual sewing of the garments is a slow but socially sustainable process, we work in London as a very small team, cutting, pinning and sewing together in a safe setting. As you can see in our price breakdown everyone involved in the process is paid fairly for their time. Normally the make process involves making tests and toiles over and over until correct - and all these trials are thrown away. This is a huge waste of materials, so we try to reduce this. We just change our patterns rather than redoing them each time, and similarly by getting the garments right as close to first time as possible - making them too long or too big on purpose so that they can be fitted instead of totally remade, or by unpicking and correcting rather than redoing.
4. Once the looks are created we love to put on a show or make a film and a look book - whatever we thin is the presentation method best suited to the concept. Again these are created within our small family team and everyone is treated as an important and valued part of the process, credited for their contribution and paid fair wages. We love showing the messy, decidedly not-glamourous behind the scenes of these shoots because the elite, glamorous world of fashion that most brands present is simply fiction.
5. When it comes to selling our garments, we use a hire system. So many garments are bought for a one off event, or only used a few times then discarded - so why not just allow people to hire the and return. Alongside this we offer a custom make service too. So that if people do want to own a garment, they can have it made for them in their size and selected materials. This is to minimise waste and cost when we sell garments, we also like to keep our transportation footprint down so currently just create for our fellow Londoners, delivering items by hand in bags or having items picked up from our studio, if we do need to post something to the other side of London we minimise packaging there too.
We are not perfect, and as such a small new brand there are so many things we wish we could do even better, but we hope to continue improving and adapting as we grow, so that we can create truly impactful garments and hopefully begin to challenge our customers whole mindset towards the way that they consume.
We know how important transparency is, an that our prices can seem high - so here is a pricing break down of every item in our collections!
Daisy is our Filmmaker, Photographer, Editor, Events Organiser, Writer, Social Media Admin, Website Manager, Press team.. let's just call her COO.
See more of her work at:
Scarlet is our in house fashion/costume designer and maker. She doesn't have a website/social media etc sorry!
Preview our hire form to have a read over the T&C's and make sure you're happy with it all before you contact us to hire! It will go to your download folder. You can hire easily and quickly through the hire page on this website - this is just the form that we will create from your request.
Before you contact to order, have a look at the order form to see what sort of info we will need. It will load in your download folder. You can use this for custom pieces or special alterations - but you can also shop easily on our own shop page or from any of our stockists!
STUDIO@monozygotics.com - to enquire about custom pieces.
MEDIA@monozygotics.com - for any film/photography/event queries or to enquire about purchases and hiring.
For any general questions just fill out the contact form below and one of us will get back to you as quickly as possible.
we also have a discord server!