OUR AIMS
Our goals are pretty simple.
Empowering
Meaningful
Accessible
Inclusive
Sustainable
Ethical
We want to create clothes that make everyone feel confident - not insecure.
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We want to create beautiful clothes that share a message, and celebrate craftsmanship instead of mass produced pieces with nothing to say.
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We want to make sustainable clothing more accessible as an option to anyone who wants it.
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We want to challenge the status quo of an industry that relishes being exclusionary and harmful.
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We want to prove that clothes can be fun, expressive, slowly hand crafted and still do good for the planet that made them and the people who wear them.
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The four key pillars that we center every decision we make on are: Transparency, Inclusivity, Sustainability and Individuality and you can find out more info on these key aims on our about page.