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DEMOCRATISING FASHION ONE WORD AT A TIME.

We welcome article pitches, so drop Daisy an email if you have something you want to say.

Feb 27, 20232 min read

When Does Statement Become Stunt?

Whilst shock factor and the art of performance have always played a role in fashion (and a role we have adored too) moments and garments...

Sep 8, 20225 min read

London Fashion Week Drop

It's LFW this month. That means new collections, runways, the descent of influencers, models and the fashion elite onto London for a...