T he fashion industry is a crime. Stains, rips, and ruins on our clothes should be celebrated as preserved memories that reveal who the wearer is. Whats so wrong with clothing that shows we have lived! We looked deeply into sustainability, upcycling, and identity - asking: Do our clothes reveal or conceal our personality, and is this always intentional? Perhaps we don't control our image, but what we choose to wear in fact changes us?
For this project we looked into sustainability. We Changed every aspect of the design chain to be more sustainable: from sourcing only from waste (scraps, deadstock, trash, second hand garments), only sourcing locally to lower transportation emissions, cutting toiling our of the process to reduce waste, celebrating flaws on clothing that would otherwise lead to them being thrown away, and changing the business model to hire out clothes rather than sell them - to stop the cycle of buying garments for one event then throwing them away.
We then organised a fundraiser event named 'Forbidden Fruits' for Greenpeace UK, in the form of a fashion and art exhibition, showcasing the work of a group of young local creatives, all focused around the theme of the Garden of Eden. We had beautiful garments displayed, wonderful illustrations and artwork, up and coming young DJs and musicians performing, young photographers to document the event and the clothing of local vintage businesses up for sale, all surrounded by bountiful apples, and leaves, and flowers as decoration within the chapel bar.